As a Director of Rural Coach and a background of over 30 years in AgriBusiness, Banking and Leadership experience in New Zealand and Australia, John's experience and empathy with the rural sector, as well as having been an equity partner in a Southland dairy farm, helps in understanding what's important for individuals, teams, families and businesses, including the challenges and opportunities around inter generational change and succession.

He believes coaching is a core competency for effective leadership and is well positioned to add value through providing independence, listening to understand, helping clients gain clarity around the outcomes they want for themselves, their teams, family and business and working with them to develop the roadmap strategies to get there. This clarity leads to a more effective strategy and structure including the investment in key people, communication, and decision making processes, business plans and governance. John brings his experiences to the table underpinned by the coaching process to make a difference.